Two days ago, i shared with you how big the Grasscutter Market is. In case you missed it, you can go here to read it.
On Today’s Post, i want to share with you 3 targeted marketing techniques you should be using to Promote and Grow your Grasscutter farming business. Using these 3 techniques ensure you never run out of leads and customers who patronize your business.
3 Targeted Marketing Techniques For Your
Grasscutter Farming Business.
- Market it to your individual Ideal Customer
- Market It to Targeted Groups
- Build a List Online
Lets take them one after the other.
1. Market it to your individual Ideal Customer:
In the inauguration speech of President Buhari after the election last year, he made a statement that you should take a cue from. He said…” I belong to everybody and I belong to nobody. As simple as it may sound, this is a very big marketing lesson. Not everybody wants what you are selling. What you are selling is targeted towards a particular section of people who need whatever it is you are selling. Forget about the others and go after those behind that over 14,000 searches of how to start a Grasscutter farm in Google adowrds.
Nigeria as a nation is broke as we all know it, and as such, it is natural that people will want to have other sources of income. Your duty is to identify these individuals who you know can buy from 10 colonies and above. Imagine you closed a deal this evening of 10 colonies? that is a financial value of N675,000. Imagine you closed 20? that is a financial value of N1,350,000. Now imagine you closed 50 colonies? i will leave you to calculate that.
Go after the big hits
, but this does not mean you should neglect the orders for 1,2,3 or 5 colonies. These orders keep your business running, but if you must take your Grasscutter farming to the next level this 2016, then go after the big hits.
One of the ways I achieve this is to look for in federal civil services who are about to retire and pitch them with starting a Grasscutter Farming Business in their retirement. Some go for it, others delay, some out-rightly decline. I make my discussions with them very engaging by showing them videos on my phone of my Grasscutter farm like this one. I found out that conversion from lead to customer increases when you use videos in your sales presentations. One other segment of people i go after are chiefs who love agriculture. These particular “Individual” is already very interested in Grasscutter farming, all he needs is just a very knowledgeable instructor that will guide him using a step by step process, and am always good at that.
2. Market It To Targeted Groups
Whenever you are in the midst of influential people, never miss the chance to share your Grasscutter farming exploits. Proverbs 18v16 says; “A man’s gift makes way for him and brings him before great men.” Your Grasscutter farming business is a gift, there is no point in hiding it. In Luke 11v33, Jesus said; “No one lights a lamp and puts it in a place where it will be hidden, or under a bowl. Instead they put it on its stand, so that those who come in may see the light.(New International Version). All you have to do is promote it intelligently. Wait till the discussion is tilting towards success, Individual achievement, business and other related topics, then like a Master Sales man, brandish your merchandise.
I don’t prescribe this technique if you are an amateur in the principles of salesmanship so that you don’t shoot your self in the foot.
Marketing is a numbers game
If you talk to 10 targeted individuals, at least 1 will respond to your offer. If you talk to 100, if 10% responds to your offer, that is 10. If you talk to 1,000 and 10% respond, that is 100, and son on. Always promote yourself intelligently. I advice you have videos of your farm on your phone to increase engagements, because we are more motivated when we see what is being shown to us.
3. Build a List Online
This is the Ninja technique of all these techniques.
I told you before that marketing is a numbers game. This is where this truism is portrayed. In one of the reports Facebook released last year, it showed that over 15 million Nigerians come online every month. To build a list based on this information, all you need is to setup a Self Sustaining Marketing System that comprises of 4 Steps:
STEP 1: Create An Avatar Of Your Ideal Customer
Who is your Ideal Customer? What is his name? what does he do? where does he stay? what is his reason for wanting to start a Portable Grasscutter farm? Your ability to sit down and do this exercise is the beginning of the miracle process. It ensures that you don’t waste your energy on “everybody.”
STEP 2: Create a Low Priced Information Product For Your Avatar
What is the one information that your Ideal customer is searching for now, but is not getting, and will gladly pay to get? In my case, i realized that my “Ideal Customer” needed a step by step guide on how he could start, operate and profitably sell his Grasscutters. Based on that, i created this E-book which sells for N5,500
STEP 3: Setup A Marketing Funnel Online
After creating the Information Product, register and host a website to create your online marketing funnel. I register and host all my sites with www.smartweb.com.ng, they are a hosting company based in Jos. After registering and hosting your site, create a 3 step marketing funnel that is positioned in a direct marketing campaign manner.
STEP 4: Buy Traffic for Your Funnel
Lastly, buy traffic for your funnel. Traffic is simply known as website visitors online. Because Marketing is a game of numbers, businesses and individuals have seen the immense potential that social media has to grow their business, they buy and send large amounts of targeted traffic to their funnel which has been custom designed to work even while they sleep, ensuring they work less and earn more.
In the Home Study Course titled “The Portable Marketing System”, I show in detail on how you can custom design your own Self Sustaining Online Marketing System, making it possible that you work less and earn more in 2016.
Inside this Home-Study course, some of the things you will learn include:
- how to get into the mind of your Ideal Customer and see life from his eyes.
- the step by step process i use to create my information products within 3hrs.
- how to create a customized marketing funnel for every business you operate, plus i will give you a one time access to my vault
so that you can use the same tools i use to automate your system like i did.
This is currently the system i am using to acquire Potential customers and customers alike, who buy my Grasscutter products everyday, from breeding stock, to E-books. to matured males (You also came into my funnel through this same customized system). This system ensures that i don’t have to leave my house again to scout for targeted customers. I simply wake up in the morning and take a look at my system and see how many orders have been made, how many prospects entered my funnel, how many read my articles etc.
This system will help you to finally escape this rat race
and make you finish “Sweet 16” better and financially stronger. We have 358 days to go in 2016, how well is your marketing working, let me know your thoughts in the comment section below.